AboutProjects
Designing an AI assistant for one of the world’s most recognizable automotive brands.
In production
The Brief
We were tasked with designing a branded AI assistant for Toyota.
Striking a balance between forward-thinking design and brand recognition through icon exploration.
These custom icons were developed for Toyota’s AI assistant, blending brand cues with the now-ubiquitous AI star to create something that feels both recognizable and uniquely Toyota.
With flexibility beyond Toyota’s standard brand system, we explored a range of shapes and colors for the chat CTA.
Developed different CTA treatments that could sit comfortably within the visual language of Toyota.com while signaling something new.
Exploring the Full Scope of the Chat Experience — From Visuals to Interaction
We created mockups to visualize how messages and input fields could potentially look and behave within the chat.
Landing on a Look: Defining the Chat’s Visual Direction
Incorporating relevant questions as prompts encourages users to interact and get the conversation started
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Toyota's Brand HubHyundai x Annie Liebovitz

“Normality is a paved road: It’s comfortable to walk, but no flowers grow on it.”

- Vincent Van Goh