Toyota's Brand Hub

We grouped content into intuitive categories, beginning with core visual elements like color, then expanding to areas like photography, layout, voice and tone.

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The brand color section on the live site presents the palette in a clear, immersive way. It shows how color choices support Toyota’s identity and come to life across different brand expressions.

We created graphics that reflected Toyota’s branding and offered clear examples of how elements like color should feel.

Toyota’s signature colors

This wasn’t just about building pages and components — we worked closely with our content partners to craft a cohesive, useful brand experience.

When general photography didn’t quite capture what we needed, our content team stepped in to create tailored visual assets.

The Layout in Action offers inspiration for combining elements in expressive, brand-aligned ways.

Showing real-world examples was a must, but it pushed us to design components that could flex — whether they were supporting billboard imagery or fitting into a small mobile screen.

The layout page demonstrates how Toyota’s principles come to life on the live site, showing real examples of balance, hierarchy, and brand expression across different formats.

We added interactivity and showcased color grading in motion to enhance the user experience while maintaining an engaging design.

Saturation, warmth, and contrast are the three pillars of Toyota’s approach to color grading.

The color grading story continues in Toyota’s video content, highlighting consistency across mediums.

More than just a place to host guidelines, the Brand Hub was built to be engaging, clear, and genuinely useful. Every design choice — from the layout structure to the interactive moments — was made to empower users and make Toyota’s brand feel approachable, consistent, and strong across every touchpoint.

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- Vincent Van Goh